Relyon is a dynamically growing company providing recruitment and consulting services that optimize business operations. Our professional team of consultants, an up-to-date database, proven recruitment and recruitment marketing tools allow us to effectively reach the best candidates and connect them with our clients. Invest in your professional development! Relyon is a partner that will help you reach new heights in your career. Together, we will create a development plan tailored to your talents, passions, and areas you want to grow. At our company, we believe that development is a process. Join us and create your inspiring future together with us.
Marketing Communication Specialist
About the Role
For our client – an international company - we are looking for a Marketing Communication Specialist who will take responsibility for developing and executing communication strategies dedicated to professional customers, with a strong focus on project-based business.
The role requires close cooperation with Sales, Product Management, and Trade Marketing teams to translate technical value propositions and market insights into compelling, customer-focused communication and campaigns.
Responsibilities
- Develop and implement communication plans dedicated to professional customer segments (including architects, developers, contractors, investors, and system integrators).
- Analyze and map customer journeys to adapt messaging and value propositions to specific stakeholder groups.
- Co-create and deliver high-quality customer-facing materials (digital content, brochures, case studies, videos, presentations, and campaign messaging).
- Support thought leadership initiatives such as white papers, expert articles, webinars, and industry interviews.
- Coordinate marketing campaigns across digital and offline channels in cooperation with internal teams; monitor KPIs and optimize performance.
- Ensure alignment with communication calendars and enhance brand visibility across digital platforms.
- Collaborate with Sales and Trade teams to identify and execute partnership opportunities with key industry stakeholders.
- Support the organization’s presence at industry events, conferences, and trade fairs.
- Participate in the development of showroom concepts and experiential marketing initiatives targeting professional clients.
- Work closely with Product Management to support product launches through value-based selling materials and commercial assets.
Requirements
- University degree in Marketing, Business, Architecture, or a related field
- Minimum 5 years of experience in B2B marketing, preferably in the construction technology industry
- Experience in B2B communication, project marketing, and value proposition development
- Ability to translate complex technical concepts into clear marketing messages
- Experience implementing multi-channel marketing strategies (digital and offline) aligned with business objectives
- Experience managing creative materials: campaigns, expert content (webinars, publications)
- Practical knowledge of CRM, marketing automation, and analytics tools (e.g., HubSpot, Google Analytics)
- Experience organizing industry events, trade shows, and community initiatives
- Strategic, collaborative and independent approach
- Fluent in English
The offer includes:
- The chance to work with modern solutions within an international company that boasts a strong and stable market presence.
- An attractive benefits package
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The opportunity to grow in an independent role within an organization that values real impact and supports professional development.