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Head of Business Development – Loyalty & Personalization (Martech)
Location: Warsaw
For our client, a technology company specializing in advanced customer engagement solutions, we are currently looking for a Head of Business Development – Loyalty & Personalization. The organization supports enterprise clients in transforming customer data into measurable business outcomes by designing and implementing end-to-end Loyalty and Personalization ecosystems. These solutions aim to increase customer retention, purchase frequency, and lifetime value, combining strategic consulting with full-scale delivery. This role offers a unique opportunity to combine strategic sales, consultative advisory, and solution development in an international and fast-growing environment.
Key responsibilities:
- Manage the full sales cycle, including prospecting, outreach, negotiation, and closing of deals
- Promote and sell end-to-end Loyalty & Personalization programs
- Develop and manage a robust sales pipeline across key industries such as Retail, eCommerce, and Financial Services
- Collaborate closely with delivery and technical teams to ensure alignment between client expectations and project execution
- Build and maintain strong relationships with senior stakeholders, including C-level executives
- Identify client needs and translate business challenges into tailored, scalable solutions
Position requirements:
- 6–10+ years of experience in B2B technology and/or consulting sales
- Strong consultative selling approach and solution-oriented mindset
- Proven track record in closing complex, enterprise-level deals
- Ability to effectively communicate and cooperate with both business and technical stakeholders
- Hands-on experience with CRM systems, Marketing Automation platforms, data solutions, or Loyalty programs
- Fluency in English (both written and spoken)
We would appreciate the opportunity to learn more about your background and experience.